SINGLE FILE

PLEASE

Why are so many cycling advocates such terrible cyber stalkers?

Single File Please
At what point does lobbying for a given political goal transform from being acceptable contact into blatant cyberstalking? Over the past three years Sally Rugg, former CEO of Change.org Australia, has been relentlessly harassed, stalked, and abused on her various social media channels by cyclists who feel aggrieved that Change.Org hosts a petition seeking Compulsory Single File for Cyclists. But nobody has creeped her out more than Ed Hore, from The Australian Cycle Alliance. Rob Scott tells the sordid tale of a man who simply couldn't accept there was a woman out there who had no desire to speak with him.
Table of Contents
Foreword:- Who is Sally Rugg?

Raised in Perth, Western Australia,  Sally Rugg is a successful Australian author,   business woman,  social commentator,  and activist.  Until quite recently,  she was CEO of Change.org Australia and her work has overseen the successful implementation of many “people driven” social causes via the Change portal.  

In early 2018 Single File Please launched a petition on Change.org Australia seeking Compulsory Single File for cyclists.  The Petition eventually grew to 142,000 signatures in size.  If you would like to read the Petition you can do so by clicking here.  Sally Rugg was CEO of Change.org Australia during this time and she has steadfastly supported the right for the Petition to exist.

During the past three years Sally Rugg has received immense criticism (and harassment) from several high profile Australian cycling lobbyists for refusing to remove the Petition for Compulsory Single File from the Change.org website  –  a consistent claim being “the petition is dangerous and it promotes hate towards a minority group” despite a lack of any credible data which supports such claims.

Sally has come in for so much heat from cyclists because of the Single File petition. Even now, even after she's moved on to her new business ventures in life, she's still copping it. They're still showing up on her Twitter feed with sock puppet accounts trying to justify why she's been getting hassled all this time. Recently, for the first time ever, we contacted Sally in the hope that we could interview her for this article. Sally made it known that she had no desire to be part of any more 'cylist drama' and further, to not contact her again. We have honoured her request and will continue to do so.

Part One:- Compulsory Single File for Cyclists. The petition which started all the fuss.

In the beginning,  as the Bible says,  there was light.  And from our perspective,  when we first started Single File Please,  there was an unused Facebook site with an invitation on it’s front page for anyone to claim it if they wanted.  The Page had a great title which suited our goals.  It was named Drivers For Registration Of Cyclists,  and as an added bonus,  it had 2,500 followers.  

In October 2017 the DFROC page was dormant,  nothing new had been posted for well over 8  months,  so we made an application to Facebook to claim the page under their ‘Orphaned page’ process.    After waiting a few weeks the page was granted to us and it had one Admin,  an account humourously named ‘Alexander The Average’.

When we first took over the DFROC Page,  we were quite surpised to learn almost everyone who previously followed the page were cyclists.  It turns out the original purpose of the DFROC page was mostly poking fun at motorists,  which explains why cyclists were the main people who were following it.  Depending on your sense of humour,  it was rather funny watching all these cyclists lose their minds when we started posting about the need for Compulsory Single File.

Not long after we launched the Petition for Compulsory Single File on Change.org,  it started growing with astonishing speed.  The rate of growth for both the Petition and our Facebook Page was so fast Australia’s major cycling organisations  –  as well as TV news programs and newsprint  –  soon realised the Petition was becoming a big deal.

Australia’s cycling lobby was terrified.  Here was a Petition which was ticking all the right boxes.  It was well written,  it was addressed to the right Transport Ministers,  and it was concise with diagrams which showed the nature of the problem.  Over a six month period there were three,  perhaps five occasions the Petition for Compulsory Single File was getting MORE signatures per day than any other petition regarding any subject anywhere on Change.org anywhere in the world.  

This next info graphic,  taken in May 2019,  shows just how huge the difference was in the number of people following Single File Please compared to the major cycling lobby groups in Australia.  This is why Australian cycling lobbyists are still so terrified by the Petition.  They know the underlying sentiment to support the Petition still exists.

It's easy to forget how big the Petition for CSF was at various times. Our Facebook Page was performing it's role - we were getting huge amounts of engagement, and from there we'd steer our readers to the Petition. There were some days the petition was the lead story on every morning TV show and on the front page of every newspaper in the nation. At certain times it was a big deal - a very big deal.

Part Two:- Cyclists and their unbelievable need for conflict. Welcome to the world of cycling advocacy.

From the moment we wrote our first post about the need for Compulsory Single File,  we started getting some truly crazy private messages.  The first inkling we’d stirred up a hornet’s nest was a message from this guy.

Meet Dave Sharp
One of the first super aggressive messages we ever received was from Dave Sharp. He was seething with anger because we were posting commentary about cyclists which didn't have his approval. Quite naturally we thought, "who the fuck is this guy?"

We didn’t know it at the time but when we started Single File Please,  Australia had two egomaniac cycling lobbyists who were at war with each other in an effort to be ‘the one true voice of Australian cycling advocacy’ .  And verily we say unto thee  –  when we offer the word ‘egomaniac’,  it is an understatement of galactic proportions.

In the one corner you had the verbal pugilist Dave Sharp from Safe Cycling Australia in Brisbane (who had 45,000 followers),  and in the other you had the equally combative Ed Hore from The Australian Cycling Alliance in Melbourne,  (who had 19,000 followers).

As soon as they realised we were pushing for Compulsory Single File,  they both announced our Facebook Page was a hate site,  and they started rallying their troops to go into battle.  Not only with us,  but quite incredibly  –  with each other!  In effect,  they were both so obsessed with getting more followers to their respective Facebook Pages,  they gave us truckloads of invaluable free advertising.  Within two weeks of starting,  our Facebook Page grew from 2,500 to 10,000 followers.

Here’s an image of Ed Hore.  As you can see in the attached text,  having issues with women is not new to this guy.  

Ed Hore was asked to leave his job for offending women.
Perhaps no better example of a cyclist who insisted on showing up to work in tight sweaty lycra is well known cycling advocate Ed Hore - a cyclist who is also known for being on the verge of obese. He was asked not to ride to work because his odour was offending his female coworkers.

In fighting terms you’d describe Dave Sharp as a ‘charge right at you,  arms flailing’  kind of guy.  By no means is he a fit guy  –  possibly he could hurt you if he sat on you.  Ed Hore isn’t a fit guy either  –  but he’s more of a judo sort of person.  He tends to get his followers to fight his battles for him by quietly manipulating them in the background.  Moreover,  Ed Hore had something Dave Sharp didn’t have.  Ed Hore had a private members group with 2,800 people in it.

There’s another big difference between the two of them as well  –  Ed Hore is unbelievably passive/aggressive.  Dave Sharp at least recognises he has an anger management problem.  Ed Hore conversely remains in complete denial about his.  He tries to hide his passive/agressive nature but it comes out in very nasty ways,  which is ultimately why he started stalking Sally Rugg.

Single File Please
October 2017 was when Ed Hore started becoming obsessed with Single File Please. Here, in this screenshot, we can see Ed Hore telling his followers DFROC had changed hands therefore they needed to unfollow DFROC immediately. Ed Hore's obvious control issues later became a defining theme regarding his future harassment of Sally Rugg.
Part Three:- Ed Hore, the cycling lobbyist who decided Sally Rugg was fair game because she wouldn't do what he wanted.

A lot of can be learned about Ed Hore in this next screenshot from the Cycle Members Forum.  Of the two leading cycling lobbyists in Australia in 2018,  it was Ed Hore (not Dave Sharp) who decided it was OK to target Sally Rugg.  While it is true that Dave Sharp  can be super aggressive and he has said some really shocking things,  in fairness to Dave he has never once targeted Sally Rugg.

In a nutshell,  Ed Hore realised the only way to get the Single File Petition taken off air required Sally Rugg to make an executive decision and to order it off air.  So he settled on a strategy which involved his followers bombarding Sally Rugg with a mountain of protest emails.  Now,  it should be noted Sally Rugg never invited Ed Hore to do this  –  she has later confirmed no such communication ever took place between them  –  but that’s not how Ed Hore works.  What Ed Hore does is he makes grand announcements in his members forum  –  and his followers blindly follow his instructions.  

Single File Please
By May 2018 the Petition for Compulsory Single File had grown to 90,000 signatures and Australia's cycling lobbyists were really starting to panic. By this point Ed Hore had realised there was no other way to get the Petition taken off air than to target Sally Rugg,

Ed Hore is not unintelligent.  He knew the Petition for CSF was ticking all the right boxes.  The Petition wasn’t in breach of any Community Guidelines,  nor did it contain offensive language,  nor was it making any false claims.  Hence,  Ed Hore decided the best way to attack the Petition was for cyclists to start claiming the Petition itself was dangerous.

This raises an interesting question.  Can a petition actually be dangerous?  After all,  at the end of the day,  a petition is essentially an idea  –  it’s not a law or a physical danger to someone.  In the context of OUR petition,  obviously we’re biased,  but it is a bit of a stretch.  

For the last 25 years Australia has averaged 37 deaths a year.  Since 2018 there has been no measurable change in Australia’s cycling fatality rate nor in the cycling “serious injury” rates.  At the time of writing 40% of all ‘hospital grade” serious injuries still happen off road on trails and in parks etc,  and of the 60% which do happen “on road”  72% of them do NOT involve a car.

Part 3.2   With your blessing,  let’s take a moment to analyse the spurious logic Ed Hore likes to use when he claims the Single File petition is dangerous:  

They say the only way to beat a bad idea is with a better idea. So for sure, from a cycling perspective Compulsory Single File was a bad idea because it meant a whole lot of social enjoyment was going to get ripped out of recreational cycling if the Petition became legislation. The problem for Ed Hore is, apart from attacking Sally Rugg at a personal level, he didn't have a better idea.

Part Four:- Sally Rugg, the permanent target of Ed Hore's relentless cyber stalking and harassment.

In the first six months of the Petition,  Sally Rugg was quite open to receiving legitimate emails from cyclists who didn’t like what the petition stood for.  However,  the sheer number which arrived on her desk required her to reply to them collectively via the email BCC function  –  rather than individually.  Of course,  that wasn’t good enough for Ed Hore.  He expected Sally to waste hours out of her day replying to each angry email directly.  His plan was to get his followers to chew up so much of her time she’d delete the Petition instead.

Something to note about this next screenshot.  Later in this article we’ll be including a brave exchange between a male cyclist (who disapproved of Ed Hore’s behaviour towards Sally Rugg) and a certain Michael Kater  –  a person on Ed Hore’s staff,  a person who regularly uses sock puppets to engage in cyber stalking.  In that exchange Michael Kater claims (falsely) that Sally Rugg consistently refused to answer ANY emails  –  therefore she deserved to be harrassed.  However,  this next email proves that’s far from true.

cyber stalking
In this email, dated May 30th 2018, Sally Rugg confirmed the Compulsory Single File petition passed all the guidelines required by Change.org for the petition to stay on air. As a result, there was not a legitimate reason to pull the Petition off air.
When Ed Hore and his followers were told the Compulsory Single File petition wasn’t going to be pulled off air,  they didn’t like that.  It was NOT the response they wanted to hear.  They wanted the Petition pulled off air right now,  goddammit!

After all,  the Petition’s signature count was still growing.  The more it grew the more validity Single File Please commanded in the public discourse of the day  –  and that was not an acceptable outcome.

So what happened next?  Well,  being the passive-aggressive person that he is,  between 2018-2020 Ed Hore proceeded to publicly harass and personally attack Sally Rugg on Twitter and Facebook no less than 72 occasions.  Understandably, eventually she reached a conclusion Ed Hore and his followers were nutters and she put them on her ‘mute’ list.

Here’s an example of a typical comment by Ed Hore to Sally Rugg during that time frame.

So let’s pause things for a moment shall we.  This comment was written 16 months after we lauched the Petition.  What was Ed Hore’s goal here in this exchange?  To remove the Petition,  or more likely,  to simply show up on Sally’s Twitter timeline and be a petulant asshole?  

Even if we assume Ed Hore had a legitimate grievance,  he didn’t of course,  but assuming he did  –  how did Ed Hore reach a conclusion Sally Rugg was promoting hatred on the Change.org website?  

Well,  this is how he joined those dots.  As noted earlier in this article  –  Australia’s cycling lobbyists were incensed we were playing the game better than them.  

We were using Facebook to get massive amounts of engagement,  and Ed Hore didn’t like how much fun we were having while we were doing it.   The more fun we had,  the more Australia’s cycling lobbyists became convinced we were engaging in hate speech  –  and that’s how Ed Hore eventually joined the dots which said Sally Rugg deserved to be a victim of cyberstalking.  

So,  getting back to Ed Hore and his ‘hard on’ for Sally Rugg.  Here’s another example of him harassing Sally Rugg on her Twitter feed….

Ouch!  You’re the bike guy….   well let’s be frank Ed Hore brought that response on himself.  By the time this exchange happened,  Ed Hore and several of his most loyal followers had been harassing Sally Rugg on Facebook and Twitter on a daily basis for a LONG time.  Understandably she’d had a gutful of them by that stage.  And finally,  another example of Ed Hore’s appalling people skills…

Think about this last tweet for a moment.  You’re wanting someone to do you a favour  –  so your strategy is to publicly shame them by stating they’re not a very nice person.  Why?  Because they’ve refused to engage with you for two years.  Why?  Because you’ve been slagging them off publicly for two years because you weren’t getting your way.  As noted earlier,  Ed Hore has some serious passive-aggressive issues.

There's a very petulant side to Ed Hore's nature. But it's a surprisingly common trait among cycling lobbyists around the world. They falsely perceive themselves as a minority group - even though the only thing that defines their minority status is a hobby they can walk away from any time they want. But on top of that, they perceive themselves as a persecuted group at the very top of the victim hierarchy totem pole.

Part Five:- The day Sally Rugg finally told Ed Hore he was a myopic misognystic creep.

Recently  –  as in just 5 days ago  –  Sally Rugg had her last day at Change.org before starting her new business ventures.  Naturally we wish her every bit of good luck in the future.

If you can believe this,  Ed Hore showed up on Sally’s personal Instagram account the day she was bidding her friends at Change.org a fond farewell.  In his typical narcissistic style,  Ed Hore demanded to meet with her,  he creeped her out by stating they were neighbours, and he demanded she tell him how to get the Single File Petition removed from Change dot org.  

Worse yet,  some of Ed Hore’s followers thought it was perfectly fine to follow Ed Hore’s lead and to hassle her too.

Part 5.2   Here’s Ed Hore’s uninvited ‘final’ exchange with Sally Rugg on her Instagram account:  

And so we ask the same question yet again.  What on earth was Ed Hore’s goal in this exchange?  To remove the Petition for Compulsory Single File,  or more likely,  to show up on Sally’s Instagram timeline and to simply drop a turd in her farewell post to her former Change.org colleagues?  We’ve confirmed in this article Sally had already put Ed Hore on her ‘mute list’.  It’s really hard to draw any conclusion other than Ed Hore is indeed an online cyber stalker.  And yet he’s one of Australia’s most high profile cycling lobbyists.

Look, I get it. Nobody likes being rebuked publicly, but honestly, Ed Hore brought that on himself. The problem is Sally Rugg hasn't forgotten some of the creepy things Ed Hore (and his followers) have said to her over the past three years. The incredible part is what he did next. He want back to his private members forum and he claimed he was merely trying to reach out to Sally for assistance and that further, her response was churlish and unprofessional.

Part Six:- Ed Hore playing the victim back in his private echo chamber - a guy in total denial to the very end.

Aterm which is often used by psychologists nowadays is insight, as in, the ability to recognise that we ourselves cause most of our problems in life. Put another way, it really does help to look at our own actions and to use insight whenever we can.

Cycling lobbyists like Donnachadh McCarty,  Ed Hore,  and Michael Kater (our very own permanent cyber stalker otherwise known as Single File Please Exposed) consistently lack insight  –  they’re incapable of appreciating or feeling the harm they cause in other people.  Social media gives these sorts of cycling lobbyists a platform.  The more people who follow them,  the more they feel validated.  But at their core,  dark impulses are what they’re being motivated by  –  and they cynically use cycling as a way to channel those dark impulses.

Perhaps no better confirmation of Ed Hore’s  narcissism was his behaviour AFTER Sally Rugg recently rebuked him on her personal Instagram account  –  bearing in mind of course she’d been copping his online harassment for years.  

Quite incredibly,  he went back to his private members forum and started playing the victim  –  completely oblivious to the years of personal attacks he’d been throwing her way on Twitter and Facebook.  Indeed, in an effort to gain sympathy,  at one point he even tried to convey an impression he’d never had contact with her on social media before.

Single File Please
After Sally Rugg publicly rebuked Ed Hore on her personal Instagram account he went back to his private members forum and started playing the victim - completely oblivious to the three years of sustained personal attacks he'd been throwing out to Sally Rugg on Twitter and Facebook

If you’re a woman,  this next exchange really is quite is frightening.  It demonstrates how terrifyingly easy it is for some men to justify their shocking attitudes towards women by phrasing their conduct in terms of “defending a cause”  –  as if that gives them a free pass.

As you read this next exchange,  take note of how many remarks are made along the lines of “she deserved it.”  Take note of how many fallacies are introduced along the lines of she didn’t care “that Single File Please is a hate group”,  she didn’t care “the petition potentially influences car drivers to act out their aggression towards cyclists”,  she  didn’t care “the petition is potentially killing cyclists”,  she didn’t care to respond “to our countless demands to pull the petition off air”.  

In this next exchange there was only one male who acted with any class and it was Cy Norman.  Eventually Ed Hore realised Cy Norman wasn’t going to back down so he started silencing Cy Norman by tagging all of his further posts as “hidden comments”.  In the eyes of the cycling extremists in this exchange,  Sally Rugg deserved what she got.  And nothing was going to change their minds.

Part 6.2   Here’s Ed Hore’s attempt to justify stalking Sally Rugg in his Members Forum:  

Rob Scott has done a great job with this article - it's been an exhausting one to prepare. But it shows just how deep the cycling problem really is. If a bunch of grown men who really should know better, if they can't see how appalling it was to harass Sally Rugg all these years, if they can't acknowledge that it was always her right to decide if she had any interest in talking to them, what hope do we have in reaching an acceptable outcome with cyclists? They're completely blind to their own extremism.

In Closing:- Clutching at straws, the final desperate attempts to remove the Compulsory Single File petition.

Keen eyes may have noticed Ed Hore, in his comments to Sally Rugg on her Instagram account, tried to justify his cyber-stalking by claiming – falsely – that the Petition for Compulsory Single File has resulted in the death “of at least one cycling advocate.” That’s a really long bow to draw at the best of times, but when you analyse his claim in greater detail, you start to get a sense of just how desperate Australia’s cycling lobbyists are to remove the Petition by any means  –  fair or foul  –  but mostly foul.

Here’s a screenshot of his original comment…

Cameron Frewer was an Australian cycling advocate who had his own YouTube channel and Facebook page. His “thing” involved mounting video cameras at the front and rear of his bicycle, whereupon he would ride on the most dangerous roads he could find, all in an attempt to upload the most dangerous video footage he could get.

So here’s the true story about Cameron Frewer’s death.  He was killed by a drug affected motorist while riding on a 100kph motorway in November 2018.  The driver who killed him was a known criminal with multiple drug offences in the Caloundra Court system in the region where Cameron Frewer lived.  After a three day bender on crystal methamphetamine,  the offender fell asleep at the wheel at over 110kph and struck and killed Cameron Frewer on the Caloundra Motorway.

Since his death,  Cameron Frewer has basically been elevated to “ultimate martyr status” by the Australian cycling lobby  –  the cycling advocate who paid the ultimate price,  the guy who “took one for the team”.  You can read more about his pointless death by clicking here.  What’s important is Frewer was killed by a drug driver who was high as a kite, a driver who didn’t care one little bit about the relevant driving laws  –  let alone a Petition seeking to change those laws.  In short,  Frewer’s death had NOTHING to do with our Petition.

It is a measure of how desperate Ed Hore is to remove the Petition for Compulsory Single File that he is prepared to dance on the grave of a dead cyclist and claim,  quite falsely,  the Petition forced the driver who killed Cameron Frewer to (a) have a three day crystal meth bender and (b) then drive illegally while high and (c) then fall asleep at the wheel,  resulting in Frewer’s death.  By extension,  in the twisted messed up world of Ed Hore,  this is conclusive evidence the Petition of Single File is dangerous to cyclists and it should be pulled off air.

The Australian cycling lobby remains terrified of the Petition for Compulsory Single File. They want to get rid of it by any means. Perhaps, if you've read this far, you might be able to see the extent the cycling lobby is prepared to go to remove the Petition. And while it's cold comfort for Sally Rugg to learn this, she's not the only person who has been vilified, harassed, and defamed by the cycling lobby in their attempts to get rid of the Petition. There is another person out there who has copped it ten times worse. That particular story will form Part Two of this series of articles.

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(At last count we're at 142,000 signatures)
Single File Please